Head for Points is the UK’s biggest business travel site with 2.5 million page views and 613,000 unique users in August 2023. In 2022 we hit 25,000,000 annual page views for the first time, of which 80% came from the UK.
Head for Points is respected for its authentic and engaging opinions on the world of business travel and travel loyalty. We have built a strong community of business travellers and high-end leisure travellers who contribute 60,000 comments per year to the site and support an established reader forum.
Our annual Summer Party in London is the UK’s biggest frequent flyer event with over 500 guests.
We have won five ‘Business Travel Journalism Awards’ including ‘Editor of the Year’.
Editor Rob Burgess is regularly invited to share his thoughts on TV, radio and in the press. For any media enquiries, please email Caroline Fosbury at caro [at] fosburypr.com or, if urgent, rob [at] headforpoints.com
PR and review enquiries:
We review premium hotels and Premium Economy, Business Class and First Class flights. We do not review Economy flights. Brands we have worked with include:
AIRLINES / RAIL: British Airways, Virgin Atlantic, Eurostar, Aer Lingus, Air New Zealand, American Airlines, ANA, Ethiopian Airlines, Etihad, Finnair, Luxair, Malaysia Airlines, Norse Atlantic, Norwegian, Oman Air, Qatar Airways, Singapore Airlines, South African Airways, United Airlines, Vietnam Airlines
HOTELS: Aerotel, Aloft, Amba, Andaz, citizenM, Crowne Plaza, Curio Collection, Domes, DoubleTree, EDITION, Element, EVEN, Four Seasons, Gran Melia, Hilton, Hampton, Hotel Indigo, Hyatt Centric, Hyatt Place, ibis Styles, INNSIDE, InterContinental, Jumeirah, Kimpton, MGallery, Marriott, ME by Melia, MGallery, Moxy, Nadler Hotels / The Residence, Park Hyatt, Sandals, St Regis, Sheraton Grand, Six Senses, Tapestry Collection, The Luxury Collection, The Ritz Carlton, Thompson Hotels, Virgin Hotels, voco, W, Waldorf Astoria, YOTEL
Please email Rob Burgess, rob [at] headforpoints.com, to discuss potential opportunities.
As the UK’s largest frequent flyer and business travel website, Head for Points offers a unique opportunity for brands to connect with an audience of affluent and highly engaged frequent travellers.
Whilst many of our advertising partners are travel businesses, we also work with fashion and lifestyle brands eager to reach our ‘London professionals’ demographic. Past lifestyle clients include Mr Porter, Bicester Village, Chivas Regal, Jones Bootmaker, Watchfinder and Yonder.
We are the biggest UK affiliate, excluding cashback and voucher sites, for many of the brands we work with.
Offers featured on Head for Points can generate £100,000-worth of flight or hotel bookings from a single article. In May 2020, during the first coronavirus lockdown, we generated over £600,000 of sales for a heavily discounted ‘buy Avios’ promotion. An £89 Park Plaza hotel deal in London generated £154,000 of bookings from this article in March 2021 – and this excludes bookings from readers who didn’t book via our link.
We work with advertising partners to build campaigns that use engaging content and relevant advertising placements to ensure visibility to our readers.
We can combine banner advertising, site sponsorship, newsletter placements, competitions and sponsored content to create packages which are guaranteed to get the attention of even casual readers.
Who is the Head for Points reader?
As our 67% daily email open rate attests, the Head for Points reader is highly engaged and proactive. Most readers are frequent business travellers or SME owners looking to keep up with the latest travel news and maximise their hard-earned loyalty points.
80% of readers are UK based.
With a substantial proportion employed in finance or professional services in London, Quantcast data estimates that our readers are 6.1 times more likely to earn over £70,000 per year than a typical UK internet user. Our long-term advertisers regularly praise the ‘quality’ of customer they receive from promotion on Head for Points.
Our annual Summer parties, sponsored by leading travel brands and held at leading London hotels, attract over 500 readers and travel professionals. Our Summer 2023 event was sponsored by SeatSpy, with Malaysia Airlines as our headline raffle supporter, and held at the Renaissance St Pancras hotel (image above).
Key monthly readership statistics (August 2023):
- 2,483,000 page views
- 613,000 unique visitors
- 80% UK traffic by page views
- 2 mins 51 secs average engagement time
- 67% unique open rate on daily emails
- 1,096,000 articles opened and read via email
Verified readership data is available via comScore and Quantcast.
How much would a typical campaign cost?
Advertising packages or sponsored content costs from £1,500 + VAT.
A comprehensive medium term campaign would typically cost between £10,000 and £25,000. This would cover longer periods of advertising across all formats (desktop, mobile, email newsletters) as well as options such as site sponsorship, sponsored content, product reviews, a reader competition, a hosted event or a special reader offer.
Advertisers in 2021 – 2023 include Amazon (business credit cards), American Express, Avios / IAG Loyalty, Avis, Barclaycard, Barclays Premier, Bicester Village, British Airways, Capital on Tap, citizenM, Currensea, Enterprise Rent-A-Car, Expedia, ExpressTest, Hilton, Love Home Swap, Malaysia Airlines, Marriott, Midpoint, Nectar Hotels, Nutmeg, points.com, Priority Pass, Qatar Airways, Radisson, Sainsbury’s Energy, Snoop, Swapi, Virgin Atlantic, Virgin Red, Watchfinder and Yonder.
Contact Sinead Archer, sinead [at] headforpoints.com, for more information.
Get in touch
EDITORIAL: For editorial and speaking enquiries, as well as airline and hotel review opportunities, please email Rob Burgess, rob [at] headforpoints.com
PRESS RELEASES: Please email your press releases to Rob Burgess, rob [at] headforpoints.com, and Rhys Jones, rhys [at] headforpoints.com
COMMERCIAL: For advertising, affiliate and partnership enquiries, please email Sinead Archer, sinead [at] headforpoints.com
MEDIA: For media enquiries, please email Caroline Fosbury, caro [at] fosburypr.com, or at short notice rob [at] headforpoints.com
OFFICE: Our office address is Head for Points, 2nd Floor, 1 Poultry, London, EC2R 8EJ. We are always happy to meet.